This is a term I want to share to you all for  2021,  a kick start to our year.

The term is used to summarize things that we all do, that we know are terrible either :

1. To us
2. For us
3. Specific 
4. Or in general 

But despite the horribleness, we just keep doing them.

The term originated from my oldest son.  Braylon recalls a drive to school one day this autumn where he and my other kids were watching me struggle with my morning coffee.  (I wasn’t coffee) It seems that after every sip of this horrible,protein keto edition style of cold brew I would mutter, “Gahd, this tastes worse than Gorilla poop.” 

Gorilla poop is funny if you’re a kid.  He and his siblings in the back seat then would entertain themselves by watching me, mile after mile, sip after sip, continue to take swallows of this blasted concoction while declaring curses of rancidness, marketers, what’s wrong with America and a continuation of other PG style curses and hexes.   

He took it with him that day, processed the information and has continued to use the term, “it’s like Gorilla Coffee” in everyday conversation.

His awareness that (anything) as bad as “Gorilla Coffee” Has led him, his friends and countless others away from doing things that are not good for them  It’s not a matter of right and wrong. It’s a matter of preference. It’s a matter of having some standards. It’s a matter of giving a damn.

We all do this.  We all keep doing things we already know aren’t good for us.   

 Find the gorilla coffees in your life.   Eliminate them, Modify them. and Reap the benefit!